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General Meeting Report - May 5, 2002
by Eric Saca - July 08, 2002 at 18:26:33:
In May, Frances Caldwell from NuWays came to present their unique new approaches to advertising for us.President Alan Pearlman opened the meeting with announcements and Random Access. Cathy Grammer-Margolin announced the new Genealogy SIG to occur in Irvine Hall at 2:30 PM from now on. (It replaces the Internet SIG.)
Our Webmaster, Jim Peugh, mentioned that we had changed service providers for our website. The original company was in Florida. Now we are using a company in San Jose. We received a better deal - and more disk space. The website will now be a little faster and contain some better features - for about the same price.
Cathy mentioned that everyone using Outlook for e-mail should log on to the Microsoft website and download a patch immediately. The new KLEZ virus targets Microsoft Outlook and the patch is your only defense. George Margolin introduced Frances Caldwell.
Frances began her presentation by announcing that a paradigm shift is about to happen in the advertising world - and that is what NuWays is all about. Many companies are currently practicing postal mail advertising (i.e., junk mail). With this method, a 1/2% to 1% return is considered excellent. NuWays has a revolutionary new program that combines media-rich advertising and the power of the Internet to create the ultimate one-on-one marketing tool. This tool is demonstrating 96% effectiveness.
Statistics show the advantage that the Internet provides for advertisers. Over 100 million consumers are now online in the U.S. - up 11% in the first quarter and increasing by an average of 62% per year. Internet advertising was a $4 billion dollar business in the year 2000. It increased to a $10 billion dollar business by the end of 2001.
TV-like Commercials on the Internet
Thanks to NuWays, marketers are no longer limited to the standard Internet banner ads and popups that are currently so prevalent. NuWays has developed a new ‘patent-pending’ technology - the Commercial AdBuilder - to create media-rich Internet commercials. These are 20 to 60 seconds long and compressed for quick and smooth streaming to even the slowest of Internet connections. NuWays customers can customize their own ads with Commercial AdBuilder, embedding animation, photographs, music and more into them. Ad building is simplified through the use of pre-made templates. There are currently over 400 AdBuilder templates and more are being made every day. Consumers can easily respond to the Internet commercials as well. If desired, the commercials can allow them to make reservations and print coupons.
Targeted Marketing. NuWays is one of the largest database mining companies in the world. They have data on over 225 million Internet users worldwide. This data includes the user’s age, income level, gender, hobbies, zip code, state, country and more.
The information is used to help advertisers target their commercials to the right audience. Advertisers can access NuWays viewer lifecycle management systems. These provide sophisticated profiling and personalization capabilities to help them develop targeted messages, interactive advertising and promotions to hook their audiences.
Incentive Driven Delivery of Commercials. Why would consumers even want to watch NuWays commercials? Very simple - NuWays pays them! When NuWays members view commercials, respond to them, interact with advertisers and refer commercials to others, they earn points and interactive coupons that apply toward free cash. Such an incentive program makes it very desirable to view commercials. In test markets across the country, viewers not only welcomed NuWays commercials, they sought them out! Plus, membership in this system is free.
Three Internet Marketing Products. NuWays provides three clever ways of transmitting commercials to its members. None of the three methods are intrusive and they all display the commercials at convenient times for the members. The methods are as follows:
NuAds - Display during non-productive dial-up time while members wait to be connected to their Internet service. ScreenAds - Display as screen savers when members PCs are idle. eMailAds - Come through as e-mail messages. These have been particularly successful, boasting a 97% reach rate - a figure practically unheard of in the advertising industry! Advertiser Control Center. Advertisers only pay NuWays based on the number of commercials actually delivered and viewed by their targeted customers. To track this, NuWays provides a password-secured Advertiser Control Center. Through this website, advertisers can track the number of customers who viewed their ads, the number of click-throughs and how many customers printed their digital coupons. Pricing. Frances said that NuWays is offering to send out 1,500 e-mails for only $99 dollars a month. Also, they will send 100,000 e-mails for only $5,000 dollars - as low as 5 cents per e-mail. Someone asked how much it costs to change a commercial after it is developed and used. Frances said that customers can change their commercials as often as they like. NuWays does not charge for commercial changes - they charge for sending ads to their member base. The more members that the ads reach, the higher the price. For more information and to try out NuWays, Frances provided her NuWays affiliate website - www.nuways.com/genius.
Next Meeting - Joe Lorenzini of Stomp! will tell us about his many interesting software programs. He has programs for collecting and finding your graphics files (great for people like me who take and send lots of digital pictures). He also has a very good CD Label Making program called Stomp!. Professional looking labels are great for identifying and showing off your CDs.
They also have purchased one of the primier Backup Software programs - from Executive Software. It works with Tape, CDs and even the new DVD burning hardware.
Joe is an old friend, good presenter and offers really good deals to Unser Group members. You’ll surely find it useful, interesting and informative. Be there at the 1 PM Main Meeting.
For more information: www.stompinc.com
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