![[Bytes Link logo]](../../../cgif/bytelnk2.gif)
Apple Confidential— The real story of Apple Computer, Inc.
by By Owen Linzmayer, Review by Gene Soltys—NOCCC , Sspc469@aol.com - February 21, 2000 at 13:11:52:
“For the Apple aficionado, there is no better book to learn about the company.” Thus, spoke Guy Kawasaki, former Mac evangelist and Apple Follower.“Great reading. No one captures the essence of the Macintosh better than Linzmayer.” So says Sheerly England, a Mac Addict publisher.
No company in recent history has captured the national imagination like Apple Computer. Since its founding in a Silicon Valley bedroom, Apple has led the personal computer revolution that changed the way the world works and made millionaires of the company’s founders.
In Apple Confidential, journalist Owen Linzmayer exposes the tumultuous history from its lengthy founding, through a series of disastrous executive decisions to its present return of profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh and its creators.
Linzmayer looks into the secret archives, interviewing key players, and tells real stories behind the hype
• The forgotten founder who walked away from hundreds of millions of dollars.
• The trials and tribulations of creating the original Macintosh, from research project to finished product.
• Apple’s disastrous oversight that allowed Microsoft to dominate the personal computer industry with Windows. A cradle-to-grave exposure of the Newton Message Pad.
• Detailed examination of the careers of Apple CEO’s John Sculley, Michael Spindler, Gilbert Amelio and Steve Jobs.
• Complete time lines depicting the development of the Apple II, Lisa, Macintosh, Newton, NeXT, and Windows, plus a list of every Macintosh computer ever released.
• The triumphant return of Steve Jobs to Apple and his years in exile.
No boring business case study, Apple Confidential engages the readers with hundreds of revealing quotes, photos, illustrations and time lines. This story of the original Silicon Valley start-up turned high-tech leader is not only a must-read for Macintosh enthusiast and computer industry watchers, but also an entrepreneurial adventure that the reader can really enjoy.
Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple Computer for industry trade publications since 1980. He is the author of Macintosh related books, has contributed to every Macintosh publication, and currently writes a monthly column for the Mac Addict magazine.
This book is a “must read” publication for the historical review of Macintosh. It is published by the No Starch Press, 555 De Horo Street, Suite # 250, San Francisco, CA 94107. Phone 415-963-9900 or www.nostarch.com - info@nostarch.com. Distribution is by Publisher Group West. 800-788-3123, Price for the soft cover book is $17.95. This Reader’s Digest size book has 258 pages.
This is one of the most interesting histories in the computer field and could be the basis of a movie.
![[------STRIPE-----]](../../../cgif/str1.gif){kind=small}
Site Disclaimer Suggestions? E-Mail to webmaster@noccc.org