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MBA’s Guide To The Internet
by Reviewed by Gordon Mastine — Big Blue and Cousins The Newsletter of the Greater Victoria PC Users’ Association - Web Edition February 2001 - April 17, 2001 at 15:20:07:
Don’t have an MBA? — Don’t know what an MBA is? — Don’t worry! This book may still be for you. Though it is 675 pages long, it is well written in simple American English with ample illustrations, and type of an easy-reading size. It is not as intimidating as it might appear.The target audience is anyone who wants to use the Internet as a business tool. The book is divided into four parts. Part One consisting of QuickPrimers (covers the basics from the ground up in tutorial form with chapter titles like Understanding the Internet, Connecting to the Internet, Using Internet Explorer, Using Outlook Express. Part 2 covers Internet Business Resources. Part 3 is devoted to Internet Business Projects. Part 4 contains the appendices, index and an excellent glossary of computer and business terms. MBA’s Guide uses Microsoft products exclusively for illustration, though Netscape Navigator and Messenger, IE and OE for Macs are covered in Part 4.
With this book in hand, any one of us could have walked through the set up for e-mail and newsgroups using Outlook Express. (If you are not there yet check this book out!) Working with mailing lists, listservers and file transfer protocol (FTP) sites are also covered. You can learn how to set up a web site using FrontPage and how to publish PowerPoint presentations to the web. If your interests lead you there, you can set up a web store or create an intranet. The ins and outs of on-line banking and investing are also featured. Not surprisingly, the book is geared to the U.S. reader and refers to U.S. sites and government resources almost exclusively. There are undoubtedly comparable resources in Canada where you can obtain credit ratings and other screening information for potential employees or customers.
MBA’s Guide is especially useful for those who want to bank, invest, trade, sell or buy goods or services using the Internet. It is also a valuable resource for the moderately literate Internet user who wishes to enhance their ability to exploit the resources of the Internet and the World Wide Web. It is a book with something for almost everyone interested in using or working the Internet. I found myself making notes and logging on to the net to check out sites as I worked my way through the book. If you have never been there, check out www.internetpolicy.org/briefing to read the Internet briefing papers written for a fellow by the name of George W. Bush. The World Fact Book, published by the US Central Intelligence Agency, one of the earliest major documents to be made available on the net, is waiting for you at www.odci.gov/cia/publications/factbook/index.html.
MBA’s Guide To The Internet—(The Essential Internet Reference for Business Professionals) Stephen L. Nelson and Pat Coleman Published by Redmond Technology Press $39.95 U.S.
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